Thoughts

Know your buyer

Who will buy your house? Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal. I think this point of view could cost you an early sale. Have you heard the s... Read more

Why you need a For Sale Board

I hear many reasons against having a for sale board: it’s a security risk; we don’t want our neighbours to know; we don’t want people to knock on the door, wanting to view; it’s embarrassing to have a board up fo... Read more
A pink shoes on top of a table

Why pink shoes don’t sell houses

A lady called me last week to tell me about her house and the fact it wasn’t selling. She went into a lot of detail about how she had chosen which agent would be instructed to market her house whilst I listened intentl... Read more
A chicken figurine and a glass candle on top a wooden cabinet

12 Guerrilla marketing tips

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time, e... Read more
Heart-shaped wooden furniture in front of a white glass door with a overlooking scenery of a green tree and lawn

Home is where your heart is

Houses are composed of bricks and mortar, and are described in square feet and pound signs. Homes are full of future dreams and hopes, of family Christmases, and special birthdays; of engagement proposals, football failu... Read more
A bright living room with sofas surrounded by glass walls overlooking the green trees and plants outside

Are you ready to move on?

A friend of mine has her house on the market. It’s a beautiful home, a true Grand Design; all glass and chrome, with stylish touches and contemporary gadgets. It’s been for sale for a few months now, in an area where... Read more
A bright study area with comfortable sofa, locker and a wall clock. On top of a table that is facing a cubed windowpane are lamp, laptop and stationery.

What Sam did last weekend

How viewings can go wrong Last weekend, my partner and I went house hunting. We move house around every two years, so it isn’t entirely unusual, but it did highlight for me (yet again) the problems faced by viewers tod... Read more
Chess board and pieces on top of a wooden table facing a fireplace in a living room.

Copy that crackles with emotion

Copy that crackles When an estate agent describes a house he’s selling, in a brochure or online, you’ll see he uses words that are found almost nowhere else in the English language: “benefiting from”, “dual asp... Read more
A wine with wine glasses on a bottle cap-like table in a pleasing view of the veranda.

Weather check

Does your home look better in the sunshine? Of course it does! In the rain, everyone’s house looks gloomy and sad. A bit of sunshine makes the garden sing, and your home warm and welcoming. We can’t control the weath... Read more
A round serving tray with french press coffee maker, pastry and coffee cups in the kitchen area.

Is your house name costing you money?

What’s in a name? Do you live in ‘Rose Cottage’, or just ‘number 37?’ Do you know that the name of your house can make your buyers turn off, or reach for their cheque book? That it can even affect your chances ... Read more