Tag Archives: photography

Hello, Happy New Year and welcome back!

Have you resolved to sell your home this year? The market is certainly hotting up, and for the first time since the last peak, we’ve been reading headlines about gazumping. However, this activity is not widespread, and as so often is the case, seems to be confined to popular property hotspots. If you’re living in a more rural area, or a non-so-popular town, you may find that for sale boards go up then hang around for months, if not longer.

If you’re really dedicated to selling your house this year, you need to take decisive action. Here’s my quick guide to selling before Christmas comes round again:

1. Rest from the market

If you’ve been trying to sell for quite a while without a break, do make sure you take one now. As a general rule, I would withdraw from the market for a month every three months or so. For example, market from January to April, then rest for a month. This can help prevent your house from becoming stale and also helps protect your property value, as properties generally lose up to 1% of their value for each month they spend on the market.

2. Change your estate agent

This simple change can make all the difference. Sometimes just a new approach is enough to refresh your marketing and target new buyers.

3. Stage your home

Ask family and friends for their honest opinions on the way your house is being presented. Scour current home magazines for trends and accessory ideas, and if necessary, commission a home stager.

4. Commission a professional photographer

One of the most important, yet underused steps in property marketing. A professional photographer can make your house look fantastic, and sometimes all it takes is getting people across the door. A great image can do that for you.

5. Only accept a brochure that does your home justice

It’s tempting to allow your agent to produce an ‘information leaflet’ on his desktop, but this will not put you above the competition. To really stand out and tempt a buyer to view your home, your brochure needs to really showcase your home. Photography, design, description and paper quality – they all matter enormously.

6. Prepare a viewing plan

Take a trusted friend around your home and write up a viewing plan. This is a simple written list of what rooms to show in which order, and any comments or details about each room or feature you feel deserving of mention. Type this up and give it to your estate agent, if they are doing the viewings. If you are doing your own viewings, practice, preferably with a friend who doesn’t know your home well. Even if you are required to show your home yourself to viewers, your agent should give you some help and guidance in this aspect, so get them involved too.

7. Time your re-launch carefully

There are some times of the year when activity is traditionally higher, though this does depend on the market for your home. This post will give you more information, but in general, focus on selling in Spring, early Summer or early Autumn for the best results.

8. Ask for help

If all else fails, why not give me a call? Ten minutes on the phone may just help you to understand what the issues are, and whether or not you can do something to improve the situation. Let’s make sure you keep to your New Year’s Resolution and sell your home!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Day 2 of my series celebrating Andy Murray’s fantastic win and hopefully, the sale of your home!

Andy Murray and the rest of the world’s elite tennis players really are creative in their game. They innovate continually, coming up with new moves, slices, serves and techniques in a constant effort to improve their game.

When you are selling your home, creativity is key. Your marketing needs to stand out from those of your competitors, and at HomeTruths we are constantly looking at ways in which our clients’ marketing can be more innovative. Your brochure, online advert and property photography all need to be exceptional, so look at it with an extremely critical eye, and ask yourself “what could we do better?” Our photographers strive to create new angles and exciting lighting; the brochures we advocate are very special, with unusual formats, lots of pages, and creative layouts. Only by innovating on a continuous basis, questioning and reviewing your marketing, can you ensure that your home really sells itself.

Once a buyer takes the plunge and books a viewing on your home, you need to be absolutely certain that it really delivers the wow factor in every way possible. No matter how ordinary your home, or how modest its proportions, every room needs to really shine to a buyer. In order to be innovative and creative, visit show homes, stately homes and interior design showrooms; gather ideas and tips voraciously and apply the best and most appropriate ones in your home. It may be a splash of colour, a stylish piece of artwork or a sumptuous rug; whatever it takes to really grab your buyer and reassure them that this is their dream home.

Tomorrow we’re going to look at how to adapt to sell your property faster, and for more.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

With Rightmove.co.uk consistently being one of the top ten visited sites in the UK, it would be fair to say it is the number one ‘shop window’ when it comes to viewing property. Now we all know that first impressions count but when it comes to selling property in the 21^st century, it is more important than ever. Let me explain…

When trawling through property after property on Rightmove.co.uk whilst looking to buy a new home, there is sometimes the odd one that jumps out at you. It may look a little brighter than the rest, maybe a touch more spacious than the others for the money but nearly always it will have been well photographed. This will probably get your initial vote and you will put it on your viewings list.

With Rightmove being one of the most viewed sites in the UK, lots of other people will also earmark this stand out property to view. Some will decide it’s not the property for them, but some will see it as the next home of their dreams and put in an offer. Had the property been photographed ‘like all the rest’, it wouldn’t have attracted as many viewings resulting in fewer offers, if any at all. Interestingly, there is a tendency to introduce gamification even into this segment, namely, a well-known developer of online games has begun to create a prototype that can influence and improve all these functions, which are discussed in this article.

As a property photographer I love the statistics I get back from the estate agents. On average, after I’ve photographed a property and the images have been updated on Rightmove’s site, the agent gets over 5 times more ‘click-throughs’ (people clicking on a listed property to see it in more detail). This translates directly into increased viewings, which brings in the offers, which in-turn sells the property. Usually, based on my average, in about 6 weeks.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Trying to launch your home to the market during winter can be tricky. Buyers have Christmas on their minds, and keeping your home looking its best during this time is a challenge.

One of the first hurdles you’ll encounter for a winter launch is the photography. No one’s garden looks at its best at this time of year, and trying to make sure it looks attractive to buyers through photography is definitely difficult. Here are my top tips to make sure your winter photography looks good enough to attract viewings:

Use a professional – your agent may try to reassure you that he can take your photographs himself and save you some money, but it’s a false economy. Photographing properties is a specialist skill, and in the wintertime, even more so. Grey skies, bare branches, lack of light – these are all challenges for a professional photographer, never mind an eager amateur. From only around £300, you can make sure that your house and garden look pretty and appealing, so it’s well worth the investment.
Your outdoor images need to show as much greenery as possible – bare trees and bushes are not going to look great. Evergreen foliage is best, or your lawn, if it is still green.
Avoid photographing your garden in the snow, frost or rain. Low sunlight can look gorgeous, but it’s best left to the professionals to capture.
Don’t include any seasonal flowers in your images (unless you want to repeat the exercise in three months!). Snowdrops, daffodils and crocuses will all pinpoint how long you’ve been on the market within a few weeks, and may give your buyer a bad impression if your house is still on the market in the summer.
Inside, keep it looking as cosy as possible. Have all your lamps lit, and the fire too, if you have one.
Don’t ever have Christmas decorations in your property photographs – it will be distracting not to mention easily dateable!

Stick to these simple rules and your images will be good enough to tempt buyers to brave the rain and view!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

I once was asked by a client to help him sell his beautiful 18th Century oak-framed barn in Cheshire. Despite selling a home in the £500,000 plus bracket, my client was still only in his twenties, having been initiated into the very successful family business from an early age. His two passions were motorbikes and partying, and not necessarily in that order. There was evidence of his interests throughout the house, from a fully-blown games room where the dining room should have been, and a full sized wooden motorbike in the middle of the living room. He also had a “chillout” room in place of one of the bedrooms, complete with walls adorned with erotic art. Needless to say, it didn’t go down that well with the family buyers……

I told him there were two possible solutions: one – find a buyer exactly like him. Two – change the house to suit the likely family buyer. As he’d already tried the first strategy for over a year without success, I persuaded him that mine had a higher chance of success. He reluctantly agreed. Out came the motorbike, to be replaced by lovely rustic coffee table; the chillout room was transformed into an elegant guest bedroom and the games room was dismantled, and a large, family-sized oak dining table installed. On the day of the photographer’s visit, I had a last run round the house, hiding unsuitable magazines, tidying away sixteen pairs of trainers, Playboy towels and bedding, and instructing him to put the several crates of empty beer bottles out for the recyling. The fresh flowers, fruit and just-for-show toiletries were placed carefully and the resulting images made all the effort worth it.

We re-launched in the early summer, with an open house, and almost a dozen families turned up to see the barn, including some who had previously viewed and dismissed it. The agent had done a great job of selling the ‘makeover’ and the new glossy brochures were snapped up and ooooed over.

The result? Two offers at the asking price. A contracts race ensued and my client found himself moving out just six weeks later. Last I heard he was opening a pub….. well, he needed somewhere to display his ‘art’.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

In these days where most anything we want to buy is but a click of the mouse away, do we really need an agent to sell our home? There are plenty of virtual estate agents out there ready to take our money and promise a sale at a fraction of the cost of an estate agent, but what are the potential pitfalls we need to be aware of?

You can’t get your property advertised on Rightmove and the other property portals without an agent of some kind. An agent is defined as someone who crucially will visit the property to take measurements and a written description that they will stand by legally, and can be held to account for if necessary. The property portals will not take responsibility for this, so an agent is needed. Private seller sites are not the same, and these will not put you on the property portals, so beware.

They are much better at selling lower priced properties. These tend to be the more usual terraced homes, city centre flats, suburban three bed semis and so on. If you have a 18^th century oast house, or converted watermill, you may well have less success. These highly individual properties need carefully crafted marketing campaigns to attract the right kind of discerning buyer, and this is usually best done face to face, which virtual agencies don’t offer.

You will have to do the viewings yourself. For many sellers, this is actually preferable, but do be aware that it’s not an easy thing to do, either for you or for your buyers. They can’t be as honest with you as they would be with your estate agent for a start, so you may well never hear any of their objections to the house, and if you don’t know what they are, well, you can’t overcome them. An agent can listen to a buyers protestations that your kitchen is too big or your hallway too dark, and make suggestions as to solutions. If you don’t know what their worries are, you can’t help them to see the options.

Their call centre staff are only really there to book viewings and take offers. They have not visited your home, so they can’t tell a viewer anything about it. There are some companies that have taken steps to overcome this factor, and often the person who originally visited your house to take the description can be available, but with up to 2000 properties on their books, this is often impossible.

Their photography and property brochure are of a minimum standard. This is often not enough to sell a premium or valuable property, which need the quality of the features and fittings represented by a suitable brochure, so sellers of individual properties may find it necessary to commission their own photography and brochure, at their own expense.

None of these factors is insurmountable and actually, in a buoyant market where you are confident of your home selling quickly, you can save a lot of money by using a virtual agent. However, if the market is slow and you are a busy person with no time to spare to take on some of these tasks, it’s often better to leave it to an experienced professional estate agent, and entrust the process to him. In the long term, this may well prove the best investment return.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

People watching – what a terrific pastime it is! I’m a very visual person, with a background as a professional photographer, so I really enjoyed all the outfits, hairstyles, personalities and characters that Henley Regatta had to offer. Boaters, blazers and wedding-type hats were the order of the day, and some attendees were more creative than others!

What’s today’s lesson then? I suppose it is to be observant! When your viewers arrive, notice what they are wearing, how they carry themselves, and their gestures and try to deduce from their appearance what kind of buyer they are. Are they down-to-earth, jeans and trainers types? Focus on the garden, the garage and the practical elements of your home. If the lady turns up wearing high heels and perfectly groomed, then she will appreciate any touches of luxury and sophistication your home has to offer. Make sure you give her the best chair, and offer her a cup of tea made in a teapot and served in a cup and saucer. These are all little touches, but little touches all add up to become a buying motivation. Make the effort and see what happens!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

“Didn’t we have a loverly time at the Henley Regatta……”

It was fantastic! I went along with my husband Michael and my baby sister Kathy (the very talented photographer Katherine Ashdown), courtesy of a client of my husband’s. We dressed appropriately, as I hope you’ll agree, and Kathy and I were particularly pleased with our nautical styling! It was amazing to see everyone so beautifully dressed up, and as a lady, much of the enjoyment of my day was in watching all the other ladies, and admiring their gorgeous outfits. My husband was very content to cheer on the rowers as Kathy and I engaged in some serious people-watching. More of that in tomorrow’s blog.

The highlights of our day were:

The delicious catering, absolutely in line with the quality and creativity you would expect from such a prestigious event.
The outfits: some outlandish, some beautifully elegant, but almost all worth looking at!
The shopping: all the best of British shops selling lovely pretty things.
The atmosphere: and the rowing, of course! Seeing all those young university men competing against each other was a real treat. Just think, they could be competing against each other in the House of Commons in a decade!
The company: I thoroughly enjoyed spending the day with two of my loved ones, but also the other people we met really made the day fun and it was over before we knew it!

So what’s today’s lesson from Henley Regatta? Well, I suggest you look at your home and ask yourself “What are my highlights?” Looking at my five highlights above, can you arrange some visual and sensory treats to wow your potential buyers? How about homemade cookies, served by you wearing a special outfit, having staged your home with some pretty things, and to create atmosphere, some well-chosen music playing? Then all you have to make sure you do, is to be the best host or hostess, and make your viewers feel like the very special guests they are.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

My second blog post on the Henley Regatta is on the subject of ‘vignettes’. What exactly are these and how do they relate to selling houses? Well the dictionary describes a vignette as “A short story that presents a scene or paints a picture.” The key word here is ‘story’. What’s your home’s story? Where has it come from, and where is it now? What is your home’s personality? Kindly, warm and cosy, or else sophisticated, elegant and poised?

Let’s look at the Regatta. The vignettes below all tell a story. The man with the chirpy boater and the characterful beard; I bet he’s a really interesting person, full of wisdom and twinkly eyes. If he were a house, he’d be a thatched cottage with big chunky beams and a flagstone floor. Or the couple with the ice-creams. If they were a home, it would be a good solid village house, extended several times over the years and full of family laughter and memories.

What’s your story? What is your home’s personality? I once helped sell a house in the Cotswolds that had been on the market for over two years. Its owners had come from London, and the house ‘felt London’ with dark coloured hallway, large bold abstract prints, and ethnic ornaments and rugs. This kind of styling was completely alien for the Cotswold buyer, who was looking for a life that would include village fetes, long dog walks and longer pub lunches, and a large glass of Merlot in front of a roaring log fire. Not exactly a London life. I helped them understand their buyers, and give them the clues that they were looking for. Out went the prints, rugs and ornaments, and in came the muddy Hunters, vases of hand-picked flowers and big soft throws. The comfortable Cotswold life was snapped up immediately at the asking price for the first buyers that walked through the door.

And where had these buyers come from? London of course!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Remember Kate and Will’s Royal Wedding? If you’re anything like me, you were eagerly awaiting that first magical glimpse of Kate’s dress. For months, it was the subject of conjecture and rumours, and still managed to end up a complete surprise. No one knew who the designer was, the colour or the style. And don’t we just love it? The surprise for me, and millions around the world, added to the excitement and enchantment of that wonderful day.

Kate’s determination to keep the secret is something that every seller could learn from! When we sell our home, there is a tendency for the estate agent to try to show everything, warts and all, in the brochure and photography. The property of a client of ours, has been listed on Rightmove with 52 photographs! The problem with this, is that a buyer will make a decision about whether or not to view a home based on the photographs, and if there are images of every nook and cranny, they don’t need to come to see it! In this sense, less is definitely more. Or in marketing speak, you need to sell the sizzle, and not the sausage. Here are my top 5 tips for keeping your viewers interested and excited about your house:

1. Make sure there are no more than 6-10 photographs in your online advert. Any more than this, and you risk losing their interest before they have even seen the best features of your home;

2. Look at your description, both in your online advert and also in your brochure. Is the copy wordy and overly descriptive, complete with full measurements and every power point listed? It should be punchy, full of emotive language and enthusiasm. Create atmosphere with the wording, and make sure every word entices a buyer to view.

3. Your brochure should include up to 20 photographs, but at least half of these are better as ‘lifestyle’ shots. These could be a glimpse of the garden through the gate, a window seat with an open book and a cup and saucer, or a posy of flowers on a bedside table. If you have a country property, try a shot of muddy wellies by the back door, or a stack of logs in the sunshine. Urbanites could try a bowl of limes on a shiny kitchen surface, or a bottle of bubbly and two glasses on the coffee table, with just low lamps lit.

4. When your viewer arrives, make sure all your internal doors are closed. Invite them to go first into each room, opening the doors like opening a present. In this way, they ‘take ownership’ of the house.

5. Try to make some little secret corners, in your house and also in the garden. This might be a little reading corner, or a garden bench hidden by shrubs, and secret paths are loved by adults and children alike.

You only get one shot to make a great impression on a viewer. If they are under 40, they are most likely very used to browsing online, and with a click, you’ve lost them. Unless you can pique their interest and hold their attention long enough to create a desire to know more. Do it right, and they’ll reach for the phone, and book that viewing.

As for Kate’s dress, well it was certainly worth the wait.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.