Even if you have the perfect house, if people don’t cross the threshold you won’t sell them the property. So perfect pictures are the vital starting point.
It is important to be aware of not only what is in a picture – but what is not in a picture. If there are gaps in what a buyer expects to see they will assume the worst. Why is there no picture of the kitchen or front of the home?
Particularly the front of the house – it is the equivalent of the front cover of a book to a reader. If you don’t have this shot, the buyer will wonder why not – does the house need a lot of work? Is it in a bad area or next to an eyesore like an electricity pylon?
Remember – research indicates there can be up to 15 people driving by your home for a quick look for every person that actually visits and you need to convert them into viewings. The front of the house does not have to be the main picture in your brochure if it is not the best but it does need to be there.
The same is true for the kitchen – this is often the main selling feature of a home and has to look good. Even if yours is not the best, give it a good tidy and de-clutter to make it look spacious and clean. The picture will not be nearly as bad as the imagination of a house proud buyer will make it if there isn’t one at all.
Other key no-nos include pets in pictures – they may be a full member of your family with their own chair at the dining table but they are not for your buyer. Even if a buyer is cat-crazy or doggy-dippy, they cannot be offended by a house that doesn’t have pets, but someone who dislikes animals will be put off by evidence of moggies or pooches as they start to mentally add up the costs of recarpeting, deep cleaning and repairing the imagined damage.
It is amazing how many buyers lack imagination –so do their job for them and ensure your pictures are bright, airy and crisp and show the buyer the very room they could be relaxing in.
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