Blog

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Where’s your fold?

No, I’m not being personal, I’m talking about your online property advert! Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the pag... Read more
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Time to sell?

When to put your home on the market, and why timing is so important. Often, when we decide to sell our property, we simply engage an estate agent and then ask them to market it immediately.  However, putting your house ... Read more
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Let buyers see your front door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree. The reaction may be positive or negative; it may be indifference, which will probably cause them to dism... Read more
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How many photos is too many?

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77” came the reply. Yes, if you’re wondering, 77 phot... Read more
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Headlines that grab

Headlines are meant to command your attention. Think of the front page of our daily newspapers, the News at Ten summary before the Big Ben bongs and the way our gaze is snagged by the headlines on the front cover of glos... Read more
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12 Guerrilla marketing tips to help you sell

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time, e... Read more
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5 Ways to keep your agent onside

It’s very tempting when the market is difficult to blame your estate agent, especially when you doubt they are actually doing anything proactive to sell your house. But however inclined you might feel to bawl them out,... Read more
A part of a living room with some details surrounding the area such as: a couch, flower vase on top of the table; curtains, sofas, and paintings. 

The why & how of home staging

Selling a property isn’t just about selling bricks and mortar. It’s selling the idea of a life within those walls. Presenting a house as a home that’s ‘lived in’, which a potential buyer can buy into and pictur... Read more