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Clever pricing

Property pricing is of paramount important these days. I don’t mean the question of ‘value’ – but instead the art of setting the right price so that the portal searches are optimised. For example: you have a hous... Read more

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Price on application? Forget it.

“Price on application” is a tag applied to some properties on the market, the price of which, for one reason or another, the agent or owner wants to keep secret. The theory is that an interested buyer will make the e... Read more

Set the timer! Sixty seconds to sell your home

When buyers are property perusing, the first minute of a potential home viewing is imperative. An initial positive sixty seconds puts them into a great frame of mind, where as if they pick fault in those vital moments, c... Read more

A hallway with lampshades on the tabletop and a painting on the wall that spans across the windows.

Be a little different – Guerrilla marketing tips to sell your home!

Have you heard of guerrilla marketing? The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and was invented as an unconventional system of promoting something, that relies on time,... Read more

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Community Spirit! Using your local community to help sell your home

When it comes to spreading the word about your home, sometimes mainstream marketing doesn’t do enough to find that perfect buyer for your house. The spoken word is sometimes overlooked when it comes to home-selling, wh... Read more

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Your Total Floor Area: What to Include

More and more these days, the total floor area of a property is included on the floorplan, which can be very useful to a buyer when they are trying to work out how much house they are getting for their money. At HomeTrut... Read more

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Are you ready to move on?

A friend of mine has her house on the market. It’s a beautiful home, a true Grand Design; all glass and chrome, with stylish touches and contemporary gadgets. It’s been for sale for a few months now, in an area where... Read more

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Summer lawns and lemonades

There’s nothing like a lovely spot of glorious sunshine to make people envision their life in a new home, and eagerly bring the iPads into the garden to have a peak at the property apps. This is a perfect reason why yo... Read more

A small budget can go a long way!

If you’re on a limited budget, but think a few changes around the house could add extra value and viewings to your home, a smaller budget can actually go a long way. Read our top tips on areas to concentrate on when yo... Read more

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10p Cupcakes, Coconut Shie and Hook a house!

Summer is a perfect time to take advantage of guerrilla marketing when it comes to selling your house. If you’re new to the term ‘guerrilla marketing’ read our previous blog post on the topic. Essentially, guerri... Read more