Blog

Once upon a time…

I think it was Tom Peters who said, “It’s really difficult to dislike someone once you know their story.” Not only does everyone have their own story, but every home has one too. Of course, the Tudor black and whit... Read more
A scenery of a twilight house

How it all began

Once upon a time, a long, long time ago, I was working with a developers, sourcing properties for him, when I got a call out of the blue from John, a friend of a friend. “Can you help me?” he asked. Turns out he’d ... Read more

What’s your headline?

Is your house for sale?  Log on to Rightmove and enter your area in the search box. When your property appears in the list, what does your summary say? Is it a wordy description full of agent-speak, or a snappy attentio... Read more
Kitchen room with a two-layered pastry bread and a set of mug on top of a table

A snail mail tale

I called an estate agent today to assess, for my client, the way they handled my request (we do this often at HomeTruths – see Mystery Shopping). I explained that I had seen a property on their online listing and a... Read more
Heathy food served on a wooden plate on top of a table and glasses with wine on it

Fancy a Creme Egg?

Cadburys’ Creme Egg was first introduced to a grateful public in 1971. Most of us over 40 years old could swear to the fact that these little eggs of delight have shrunk in size since we first enjoyed them as children,... Read more

Know your buyer

Who will buy your house? Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal. I think this point of view could cost you an early sale. Have you heard the s... Read more
A fabric sofa beside a modern-wood burning fireplace

AIDA!

If you’ve never heard of this winning little acronym, it stands for… Attention – Interest – Desire – Action … it’s a sales formula used by salespeople to sell everything from double g... Read more
An open book and a tea set above a table with a fireplace in a background

Brochures, details and particulars

Way back in the olden days, estate agents would offer a double-sided A4 sheet of typed information to market a property, complete with two or three stuck-on photographs measuring 3.5” x 5”. These were referred to as ... Read more
A wooden cabinet and a hallway to the garden

Don’t blame the market

Many sellers who are unable to find a buyer, blame the market.  “We know the market’s dead,” they say, “so what can we do but wait?” Estate agents also blame the market, adding their own solution to the proble... Read more