Selling

Chess board and pieces on top of a wooden table facing a fireplace in a living room.

Copy that crackles with emotion

Copy that crackles When an estate agent describes a house he’s selling, in a brochure or online, you’ll see he uses words that are found almost nowhere else in the English language: “benefiting from”, “dual asp... Read more
An overview of a bricked house with glass walls.

Big house: small budget

A couple of years ago, I was asked to look at a house in Lancaster that was proving difficult to sell. A large Victorian house set over five stories, the family owners had loved it for twenty years, and now it was time f... Read more
Books in the shelf wih a toy car and vase of flowers.

What sellers can learn from car designers

Did you know that the sound your car door makes when you close it is almost certainly manufactured?  When we are looking to buy a luxury item, the cues we experience are often subconscious.  In the car showroom, you ge... Read more
A wine with wine glasses on a bottle cap-like table in a pleasing view of the veranda.

Weather check

Does your home look better in the sunshine? Of course it does! In the rain, everyone’s house looks gloomy and sad. A bit of sunshine makes the garden sing, and your home warm and welcoming. We can’t control the weath... Read more
An overview of a house with glass walls in a greeny location.

Check your photos

A lady called me today, to ask for my advice in selling her beautiful 17th century home near Chelmsford. The first place I looked for clues as to why she wasn’t getting viewings, was her Rightmove advert. Her descripti... Read more
A round serving tray with french press coffee maker, pastry and coffee cups in the kitchen area.

Is your house name costing you money?

What’s in a name? Do you live in ‘Rose Cottage’, or just ‘number 37?’ Do you know that the name of your house can make your buyers turn off, or reach for their cheque book? That it can even affect your chances ... Read more
An open book on a wooden tabale facing the fireplace in the living room

How big should your brochure be?

Sometimes I look at a client’s property brochure in despair.  It can be a beautiful, rambling country house full of character, and for reasons only known to the estate agent in question, he is attempting to market it ... Read more