Selling

What’s your headline?

Is your house for sale?  Log on to Rightmove and enter your area in the search box. When your property appears in the list, what does your summary say? Is it a wordy description full of agent-speak, or a snappy attentio... Read more

Know your buyer

Who will buy your house? Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal. I think this point of view could cost you an early sale. Have you heard the s... Read more
A fabric sofa beside a modern-wood burning fireplace

AIDA!

If you’ve never heard of this winning little acronym, it stands for… Attention – Interest – Desire – Action … it’s a sales formula used by salespeople to sell everything from double g... Read more
An open book and a tea set above a table with a fireplace in a background

Brochures, details and particulars

Way back in the olden days, estate agents would offer a double-sided A4 sheet of typed information to market a property, complete with two or three stuck-on photographs measuring 3.5” x 5”. These were referred to as ... Read more

Why you need a For Sale Board

I hear many reasons against having a for sale board: it’s a security risk; we don’t want our neighbours to know; we don’t want people to knock on the door, wanting to view; it’s embarrassing to have a board up fo... Read more

3 Things to do today to get your home sold

No viewings for a few weeks?  Plenty of viewings but no one wants to buy? Try these three simple steps and see what happens! 1. Call your agent! Make sure you’re on his mind so that if a potential buyer calls the offi... Read more
A pink shoes on top of a table

Why pink shoes don’t sell houses

A lady called me last week to tell me about her house and the fact it wasn’t selling. She went into a lot of detail about how she had chosen which agent would be instructed to market her house whilst I listened intentl... Read more
A two pair of boots beside a door

A quick word on muddy shoes…

At this time of year, a viewer can bring more than dreams and visions to your home: the bottom of their shoes can leave a lasting reminder of their visit! Asking your visitors to take off their shoes is often awkward, pa... Read more