Property marketing

A fabric sofa beside a modern-wood burning fireplace

AIDA!

If you’ve never heard of this winning little acronym, it stands for… Attention – Interest – Desire – Action … it’s a sales formula used by salespeople to sell everything from double g... Read more
An open book and a tea set above a table with a fireplace in a background

Brochures, details and particulars

Way back in the olden days, estate agents would offer a double-sided A4 sheet of typed information to market a property, complete with two or three stuck-on photographs measuring 3.5” x 5”. These were referred to as ... Read more

3 Things to do today to get your home sold

No viewings for a few weeks?  Plenty of viewings but no one wants to buy? Try these three simple steps and see what happens! 1. Call your agent! Make sure you’re on his mind so that if a potential buyer calls the offi... Read more
A pot of flowers and a glass candle above a table

Headlines that grab

Headlines are meant to command your attention.  Think of the front page of our daily newspapers, the News at Ten summary before the Big Ben bongs and the way our gaze is snagged by the headlines on the front cover of gl... Read more
Bedroom's hanging heart-shaped doorknob decoration

How many photos is too many?

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77” came the reply. Yes, if you’re wondering, 77 phot... Read more
A wooden front door

Let buyers see your front door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree. The reaction may be positive or negative; it may be indifference, which will probably cause them to dism... Read more
A peek of a bedroom with blurry pillows and a focused heart-shaped keychain hanging on the door knob.

Clever pricing

Property pricing is of paramount important these days. I don’t mean the question of ‘value’ – but instead the art of setting the right price so that the portal searches are optimised. For example: you have a hous... Read more
A pair of bread and a juice on top of a table with a pot of flowers and a wide glass overlooking the door

Summer lawns and lemonades

There’s nothing like a lovely spot of glorious sunshine to make people envision their life in a new home, and eagerly bring the iPads into the garden to have a peak at the property apps. This is a perfect reason why yo... Read more