Property marketing

Is your online property advert too talkative?

The online advert for your property must paint a flawless picture of your home to generate attention. We’ve touched on imagery and brochures, but what if your advert is a bit of a chatterbox? As in, what if your advert... Read more

What’s your headline?

Is your house for sale?  Log on to Rightmove and enter your area in the search box. When your property appears in the list, what does your summary say? Is it a wordy description full of agent-speak, or a snappy attentio... Read more

Know your buyer

Who will buy your house? Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal. I think this point of view could cost you an early sale. Have you heard the s... Read more