Blog

What sellers can learn from car designers

Did you know that the sound your car door makes when you close it is almost certainly manufactured? When we are looking to buy a luxury item, the cues we experience are often subconscious. In the car showroom, you ge... Read more

Weather check

Does your home look better in the sunshine? Of course it does! In the rain, everyone’s house looks gloomy and sad. A bit of sunshine makes the garden sing, and your home warm and welcoming. We can’t control the weath... Read more

Nine ways to sell your house fast: Easy on the sob stories, hide the kitty litter and don’t skimp on scented candles….

We know setting prospective buyers loose on your home to play Simon Cowell can be daunting; suppose the dog has an ‘accident’ or the neighbours decide their bonfire just can’t wait until November 5th? Yes, buyers c... Read more

Check your photos

A lady called me today, to ask for my advice in selling her beautiful 17th century home near Chelmsford. The first place I looked for clues as to why she wasn’t getting viewings, was her Rightmove advert. Her descripti... Read more

The mailing list myth

Once upon a time, when estate agents didn’t have the internet, they had to actually talk to potential buyers on the phone – or in person – to discover their house-buying requirements and budget. All this informatio... Read more

What will buyers deduce from your property photos?

When a buyer looks at the photographs of your house, particularly online, where the images are often largely devoid of context, they will make certain assumptions about your house that you need to be aware of. By ensurin... Read more

Five places to go for inspiration when you’re selling

When you’ve been trying to sell your house for a while, it’s difficult to look at the way you’re presenting it with any objectivity; you’re just too close to it. You can try asking family and friends, but chances... Read more

Is your house name costing you money?

What’s in a name? Do you live in ‘Rose Cottage’, or just ‘number 37?’ Do you know that the name of your house can make your buyers turn off, or reach for their cheque book? That it can even affect your chances ... Read more

How big should your brochure be?

Sometimes I look at a client’s property brochure in despair. It can be a beautiful, rambling country house full of character, and for reasons only known to the estate agent in question, he is attempting to market it ... Read more

5 Top sources of inspiration for your home

If you’ve been trying for some time to sell your house, without success, it may be time to take a fresh look at your presentation to see if it really appeals to your target market. It’s not easy to do, as you are so ... Read more