When you first engage an estate agent, you may find that you get a flurry of viewings, that your agent calls often, you get full feedback after each and every viewing, and your house is profiled in their high street office window. You feel that you’ve chosen the right agent, and are busy between viewings patting yourself on the back.
Six months later, it may be a different story. You didn’t receive any feedback from the last viewer, and in fact you haven’t had a viewing in weeks. You can’t remember the last time you heard from your agent, and he seems to have stopped returning your calls. When he does eventually call you back, it’s only to suggest a price drop.
It’s all going wrong – what can you do about it?
One strategy is to reinvigorate your agent by incentivising him. This will only work if he’s going to actually benefit personally from this, but my advice is to get the branch manager involved and offer an extra commission if they sell your house within a certain time period.
Have a strategy meeting with your agent. Thoroughly examine all the marketing and advertising – online advert, photography, brochure, print advertising – and look at ways it can be refreshed and made more efficient.
Take your house off the market for a short break, then put it back on with a new estate agent. That way, you can recreate that initial burst of enthusiasm and activity, and this time, it might just work.
If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.
